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Independent agency · 7 carriers compared, each rated A or better by AM BestNPN 19998800 · Licensed in 44 states and DC · Verify at NIPR
Innovations Financial Call
Independent Agency · Veteran-Owned · Texas

Life Insurance Your Family Will Actually Collect On.

Final expense, veteran, and mortgage protection coverage from 7 carriers rated A or better, compared by one licensed agent and explained in plain English. See your price in about a minute, apply online, and sign by text code.

  • Independent: we compare carriers and are paid by the one that issues your policy, never by you
  • No medical exam on most plans; health questions only
  • Many applications are approved the same day
  • One agent of record for the life of the policy, not a call center
See What I Qualify For

Your Price in About a Minute.

Answer a few health questions and see 3 options priced by the carrier, not a sales pitch. Pick one and apply on the spot. Nate confirms everything with you by phone and you sign by text code. Nothing is charged until the carrier approves you.

Mortgage protection and IUL are quoted by phone; start here for those.

Appointed with

  • Mutual of OmahaAM Best A+ · Since 1909
  • TransamericaAM Best A · Since 1904
  • Foresters FinancialAM Best A · Since 1874
  • Royal NeighborsAM Best A · Since 1895
  • Corebridge FinancialAM Best A · Since 1926
  • AflacAM Best A+ · Since 1955
  • Chubb / CombinedAM Best A+ · Since 1922

Ratings are AM Best financial strength ratings as of October 2026 and can change. We are compensated by the carrier that issues your policy; you never pay us a fee.

Three Questions Families Ask Too Late.

Each one has a page. Pick the one that sounds like your house.

Who pays for my funeral?Final expense whole life, from $5,000 up
Does my coverage follow me after I separate?SGLI ends. VGLI gets more expensive every 5 years.
Could my family keep the house?Mortgage protection and cash value life insurance

What Your Family Actually Receives.

Most agents send a policy number by text and disappear. Here is what leaves our office after your policy is approved.

A GOOD MAN LEAVETH AN INHERITANCE TO HIS CHILDREN'S CHILDREN · A GOOD MAN LEAVETH AN INHERITANCE TO HIS CHILDREN'S CHILDREN · A GOOD MAN LEAVETH AN INHERITANCE TO HIS CHILDREN'S CHILDREN · A GOOD MAN LEAVETH AN INHERITANCE TO HIS CHILDREN'S CHILDREN · A GOOD MAN LEAVETH AN INHERITANCE TO HIS CHILDREN'S CHILDREN · A GOOD MAN LEAVETH AN INHERITANCE TO HIS CHILDREN'S CHILDREN · YOUR CARRIER · WHOLE LIFE Certificate of Protection BE IT KNOWN THAT Your Name of the State of Texas has secured a legacy of Fifteen Thousand Dollars ($15,000) in guaranteed whole life protection for the benefit of daughter Your Beneficiary so that love may outlive a lifetime POLICY NO.XXXXXXXXX COVERAGE BEGINSDay one LICENSED AGENTNathaniel Ruiz
  1. The Legacy CertificateA 3-page packet: the certificate of protection you see here, a page on why the carrier was chosen for you with your policy at a glance, and a security page. Printed, mailed, and sent to your phone.
  2. Your Security Code WordYou pick a word. It goes on your packet and wallet card. Anyone who calls about your policy and cannot say it is not us, so you hang up. It stops the replacement agents and the scam calls that follow every new policy.
  3. Legacy Safeguard Membership NO COSTA planning membership included with your coverage: tools to record your final wishes, help getting a will and power of attorney done, connections to funeral homes in your area, and survivor assistance for your family. You can share it with up to 5 people.
  4. One Agent, for the Life of the PolicyThe agent who writes your policy is the one who answers when you call 2 years later to change a beneficiary or add coverage. Direct line, not a call center.
KEEP THIS CARD BY YOUR PHONE
Insured: Your name
Policy no.: XXXXXXXXX
CODE WORD: ______
If anyone calls about your policy and cannot give this word, hang up and call your agent at (575) 545-3012.

How a Call With Us Goes.

No pitch. 4 steps, in this order, every time.

1. Your why

Who picks up the pieces if something happens to you this week, and what would they face? We get that down first, in your words, because everything else is built on it.

2. The real cost

Burial or cremation, your area, your wishes. We walk the actual numbers so the coverage fits the bill instead of a guess.

3. What you have now

If you already have something, good. We write it down exactly as it is and tell you straight whether it does the job. Most of the time we add to it instead of replacing it.

4. Lock it in

Your health and budget decide which carrier and which plan. You pick Bronze, Silver, or Gold, we apply by phone, and many people hear back the same day.

Nathaniel Ruiz, founder of Innovations Financial
I spent 12 years around men who would take a bullet for the guy next to them. Then I watched their families get a check for $255 from Social Security and a funeral bill for $8,000. That is why I do this.Nathaniel Ruiz, U.S. Army veteran and founder, Innovations Financial

Find Out What You Qualify For.

No cost. No obligation. A licensed agent, not a call center.

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